A Swift Comeback: Media Reactions to Swift's Week 1 Appearance


What if I told you she’s back? As the NFL season began, so did the public reactions to Taylor Swift’s appearance at the season opening game in Kansas City against the Baltimore Ravens on September 5th. Various social media outlets were quick to post Swift entering the stadium before the game began and needless to say some Brad’s and Chad’s were not happy with the quick coverage. 

One TikTok posted by the NFL about Swift’s arrival led to hundreds of comments such as one asking “Can we get a football post”. Once the game began, the NFL cleverly responded with a clip from the game simply replying with “here, damn”. 

This comeback garnered a lot of traction online as pointing out the genius of the creative PR response to those who were not happy with the coverage of Swift at the game. Though the Chiefs did go on to win the game, it was the media’s continued attention and coverage of the relationship between Swift and Kelce that is what leaves fans and haters on the edges of their seats each week.


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